Doraemon’s I’m Your Hero Campaign at SM Supermalls almost 2 million walk-in audiences

SM Senior Vice President for Marketing, Mr. Jon Jon San Agustin,is flanked by Doraemon and Nobita during the Press Launch of SM Supermalls’ Everyday Is Playday campaign. SM Supermalls is also the main sponsor and event partner of Doraemon’sROADventure mall tour happening now in more than ten malls in Metro Manila. Also in the photo, SM AVP for Metro Manila Marketing Mr. TJ Cuenca and Ms. JocLapid, Regional Operations Manager for SM North EDSA.

Doraemon, the iconic robotic cat from the future made popular in comics and anime, intensifies its I’m Your Hero campaign through school and mall tours (School Adventure and ROADventure) happening now until November 2017. Ever since its kick-off event at the SM City North EDSA - The Block last August 7 to 13,2017, almost 2 million walk-in audiences composed of families, kids, and millennials have heard Doraemon sharing the values and principles that could draw out the hero in everyone. The Mall Tour went to SM City Manila, SM San Mateo, SM City Taytay and SM City Sta. Mesa.

Doraemon’s story is about helping and supporting its friend, Nobita, through life’s challenges, utilizing techniques and gadgets that it brought from the future. This is essentially the same message it imparts to the public today: that kindness, concern, generosity, and respect for others are heroic qualities that help make the world a better place.

Animation International (Philippines), local licensing agent of Doraemon, and SM Supermalls, look forward to the continuation of the tour, knowing how the fun-filled shows, games, and meet-and-greet sessions with Doraemon and Nobita will be met by its audience with great gladness and joy. The ROADventure is also supporting SM Supermalls’ #EverydayIsPlayDay and #SMKidsMonth2017.

For more information about Doraemon’s I’m Your Hero campaign and tour schedules, please visit Doraemon’s official Facebook page: DoraemonPH, as well as AnimationInternationalPH and on Instagram: @Doraemon.PH