URC Flour "Rises and Shines" with Innovation and Expertise at FCBAI Bakery Fair 2025

 The Filipino Chinese Baker’s Association Incorporated (FCBAI) Bakery Fair 2025 was a grand celebration of innovation and excellence in the baking industry, with URC Flour taking center stage. As one of the Philippines’ leading flour brands, URC Flour reinforced its commitment to quality, innovation, and baker empowerment, making a lasting impact on attendees and industry professionals alike.

URC Flour: Empowering Bakers with Cutting-Edge Solutions

“Innovation is at the heart of everything we do," said Naida Ebora, Sales, Marketing, and Distribution Manager of URC Flour Division. “With the recent opening of our Sariaya Plant, we continuously strive to develop products that cater to the evolving needs of bakers—whether they are home bakers or seasoned professionals. Our goal is to provide them with the tools and resources needed to create exceptional baked goods.”

This year’s theme, "Rise and Shine," perfectly aligns with URC Flour’s mission of helping bakers achieve their full potential. The company introduced its inspiring concept, “SIKAT,” which embodies its dedication to supporting bakers in their craft.

SIKAT: A Vision for Success

In Filipino, “SIKAT” means to shine, be radiant, and achieve success—values that URC Flour champions. “With URC Flour, we want to empower bakers to be SIKAT in their baking endeavors. Whether you're a home baker or an industry professional, we provide the highest quality flour, the perfect foundation for your culinary masterpieces,” added Ebora.

Live Baking Demonstrations & Interactive Exhibits

A major highlight of URC Flour’s exhibit was the live baking demonstrations led by renowned Chef Aileen Asilom. Attendees were captivated by the sessions, which showcased URC Flour’s superior quality, versatility, and adaptability across various baked goods.

In addition to the baking demos, URC Flour featured interactive displays that explored the science behind baking, educating visitors on how different flour properties affect the final product. The company’s representatives were on hand to answer questions and provide expert guidance, reinforcing URC Flour’s commitment to knowledge-sharing and industry growth.

URC Flour’s Commitment to the Baking Community

URC Flour’s participation in the FCBAI Bakery Fair 2025 was a testament to its unwavering commitment to innovation, expertise, and baker empowerment. By showcasing cutting-edge products, offering educational resources, and fostering an atmosphere of learning, URC Flour continues to solidify its position as a leader in the baking industry.

The FCBAI Bakery Fair 2025 served as the perfect platform for URC Flour to highlight its SIKAT initiative, alongside the event’s Rise and Shine theme. Through high-quality flour, industry support, and a shared vision for success, URC Flour is helping bakers across the Philippines achieve their goals and truly shine in their craft.