CHEF AI’S BAKING SECRETS WITH URC FLOUR: HIGHLIGHTS FROM FCBAI BAKERY FAIR 2025

 The FCBAI Bakery Fair 2025 made a triumphant return, and this year’s theme, "RISE and Shine," perfectly captured the spirit of resilience and innovation in the baking industry. Thousands of bakers, professionals, and enthusiasts from around the world gathered at the World Trade Center for this highly anticipated three-day event.

One of the key highlights was the participation of URC Flour and its Brand Ambassador, Chef Aileen Asilom, fondly known as Chef Ai. With years of expertise and a passion for baking, Chef Ai took center stage at the URC Flour booth, leading insightful baking demonstrations and sharing valuable tips for both amateur and professional bakers alike.

Chef Ai’s Inspiring Journey in Baking

Chef Ai’s success story is one of perseverance, passion, and dedication. From humble beginnings, her love for baking propelled her to become one of the most respected figures in the industry. Her commitment to teaching, innovating, and inspiring has made her the perfect ambassador for URC Flour, a brand known for delivering high-quality ingredients that help bakers achieve excellence.

The URC Flour booth featured the concept “SIKAT”, aligning with the event’s "RISE and Shine" theme. It emphasized the importance of determination and the right baking ingredients to achieve success in the industry.

Choosing the Right Flour for Perfect Results

According to Chef Ai, selecting the right type of flour is crucial for achieving the best texture and quality in baked goods. URC Flour offers a variety of premium flour products tailored to different baking needs:

• All-Purpose Flour – Versatile and suitable for most recipes.

• Hard Flour – Ideal for breads that require a strong structure and good rise.

• Cake Flour – Perfect for light and airy pastries and cakes.

Understanding the distinct properties of each flour type ensures bakers achieve their desired results. Chef Ai recommends URC's hard flour for chewy, well-risen bread and URC’s cake flour for soft, delicate cakes.

Live Baking Demonstrations with URC Flour

The URC Flour baking demonstrations at the fair were a must-see attraction. Chef Ai, along with other expert bakers, showcased their signature recipes and innovative baking techniques, all using URC Flour’s premium range:

• DAISY Flour

• GLOBE Flour

• CONTINENTAL Flour

• SAMPAGUITA Flour

• BLEND 100 Flour

• CATTLEYA Flour

Attendees experienced firsthand how URC Flour delivers outstanding baking results. The baking demo also featured Vesmach baking equipment and Hyundai Home Appliances, while top-tier baking ingredients were provided by Anchor Food Professionals, Sugar King Industries, Oleo-Fats Inc., and Neco Philippines, Inc.

Exclusive Baking Recipes and Expert Tips

In collaboration with URC Flour, Chef Ai curated a special collection of recipes, blending classic favorites with modern baking trends. These exclusive recipes were shared with booth visitors, allowing them to recreate professional-quality baked goods at home.

URC Flour: A Trusted Partner for Bakers

More than just a brand, URC Flour is a reliable partner for every baker's success. Chef Ai believes in empowering bakers by sharing her expertise and inspiring others to embrace the art of baking.

“Baking is a gift that should be shared,” says Chef Ai. “Through my partnership with URC Flour, I hope to inspire and equip bakers of all levels with the knowledge and confidence to create delicious baked goods.”

Her collaboration with URC Flour underscores the brand’s commitment to quality, innovation, and community support, making it a top choice for baking professionals and home bakers alike.

The FCBAI Bakery Fair 2025 was a spectacular event that celebrated the artistry and dedication of bakers worldwide. With URC Flour and Chef Ai leading the way, the future of baking in the Philippines shines brighter than ever.

For more baking tips, recipes, and updates, stay connected with URC Flour and follow Chef Ai’s journey in empowering the next generation of bakers.