FOX Racing Philippines Celebrates 50th Anniversary with a Grand Event at R.O.X. Bonifacio High Street

On August 9, 2024, FOX Racing Philippines marked its 50th anniversary in style with an unforgettable celebration at R.O.X. Bonifacio High Street, Taguig City. The event brought together fans, brand ambassadors, and industry enthusiasts to honor FOX's incredible journey from its humble beginnings to becoming a legendary name in the world of motocross and mountain biking.

A Visionary Legacy: Celebrating 50 Years of Innovation

The evening kicked off with a warm welcome from the event host, Architect Nina, who set the tone for a night filled with reflection and celebration. The R.O.X. brand manager, Francis Articulo, then took the stage to deliver the welcoming remarks, emphasizing the significance of FOX's partnership with R.O.X. as Southeast Asia's largest outdoor superstore. He acknowledged FOX's pioneering role in pushing the limits of motocross and mountain biking over the past five decades, expressing pride in being part of this milestone.

"On behalf of R.O.X., we'd like to thank FOX and the rest of the community here for pushing the limits these past 50 years," Francis stated. "It's been an honor for all of us here to have witnessed this incredible milestone. Congratulations, FOX, and cheers to 50 more years of adventure!"

Honoring the Past: The Founder’s Dream

As the program continued, the audience was quizzed on their knowledge of FOX's founder, Geoff Fox. After some light-hearted interaction, it was revealed that Geoff Fox's dream began with a small but bustling moto dealership in Santa Clara, California. From these humble beginnings, Geoff Fox's vision grew into a global business that redefined motocross culture and pioneered innovation in product design.

To honor Geoff Fox's legacy, the event showcased a video highlighting the incredible journey of FOX Racing over the past 50 years. The video featured memorable milestones, groundbreaking races, and iconic moments that have shaped FOX into the powerhouse brand it is today.

Spotlight on Filipino Athletes and Ambassadors

As the event progressed, FOX Racing Philippines shined a spotlight on its exceptional local athletes and brand ambassadors who embody the FOX spirit. The audience was introduced to Edrie Ocampo, Ralph Ramento, Kimi Grande, and Zandro Saligumba, who represent the future of FOX in the Philippines. The event also acknowledged athletes who were unable to attend but continue to carry the FOX torch, including Janelle Sherikfar and Eboy Sherikfar.

These athletes have not only excelled in their respective sports but have also become ambassadors for the brand, inspiring the next generation of motocross and mountain biking enthusiasts.

A Night to Remember

The event was a dynamic mix of reflection, celebration, and anticipation for the future. Attendees were treated to an engaging recap of FOX Philippines' unforgettable events and milestones over the years, showcasing the brand's commitment to innovation and excellence. Prizes were also given away to lucky participants who could name events from the video, adding an element of fun to the evening.

As the night drew to a close, the sense of community and shared passion among attendees was palpable. The FOX 50th anniversary celebration at R.O.X. Bonifacio High Street was more than just an event; it was a testament to the brand's enduring legacy and its commitment to pushing the boundaries of what's possible in the world of motocross and mountain biking.

Here some of the video clips during the media conference

Cheers to 50 years of FOX Racing, and to many more years of innovation, adventure, and excellence!