The First Philippine International Flower Festival: A Blossoming Celebration

The Philippines is set to host its first-ever International Flower Festival, an event that promises to be historic and exhilarating. The festival will be held from September 19 to 22, 2024, at SPACE One Ayala, Makati, featuring a vibrant mix of nature, fashion, and technology.

Floral Industry Growth and Pandemic Influence

According to 6Wresearch, the Philippine flower and ornamental plant market size is expected to grow significantly from 2022 to 2028. The pandemic played a role in this surge as more people turned to gardening and plant care while staying at home. This festival aims to capitalize on that growing interest and further promote the floral industry.

A Visionary’s Dream: Mr. Jerry Sibal

Mr. Jerry Sibal, the visionary producer behind the festival, shared his journey and inspiration for this event. His experiences with international floral projects and his realization of the untapped potential in the Philippines motivated him to create this festival. Mr. Sibal aims to educate, preserve nature, and grow the horticulture industry in the country.

Event Highlights

Nature Meets Fashion and Technology: The festival’s theme showcases the intersection of nature, fashion, and technology. Expect to see stunning floral fashion displays, including mannequins adorned with fresh blooms.

Grand Concourse and Retail Marketplace: The festival will feature 80 exhibit booths at the Grand Concourse, offering a diverse array of floral products and services. This area promises a unique indoor-outdoor park experience.

Floral Art Installations and Landscape Design: Attendees will witness impressive floral art installations and landscape designs. Workshops on landscaping and floral design will be available, providing insights and education to enthusiasts.

Fashion and Floral Design Show: A highlight of the festival will be a live show where fashion designers collaborate with floral designers to create breathtaking floral fashion pieces.

Educational and Cultural Mission

Mr. Sibal emphasized the festival's mission to educate the public about the floral industry, support local farmers, and promote farm tourism. By showcasing native flowers and innovative growing techniques like hydroponics, the festival aims to highlight the Philippines' rich botanical heritage.

International Collaboration

The festival will also feature international designers and speakers from the US, Poland, Japan, Indonesia, Singapore, Thailand, and Germany. This international collaboration aims to foster knowledge exchange and elevate the local floral industry.

Exciting Competitions and Exhibits

Floral Design Competition: Open to professionals and enthusiasts, this competition will showcase the best in floral creativity and design.

Special Events and Workshops: Various programs will cover topics such as hydroponics, horticulture, and floral design, ensuring there's something for everyone.

The first Philippine International Flower Festival is more than just an event; it’s a celebration of nature, creativity, and community. With its rich array of activities and exhibits, the festival is set to leave a lasting legacy and position the Philippines as a key player in the global floral industry. Don’t miss this unique opportunity to experience the beauty and potential of flowers in full bloom.